2006-12-23

Spray Paint Can Design Gaffe


The little lip at the top of the spray can and the little indentation in which the nozzle is set catch paint from the spray. On extended spraying, it pools there and begins to slosh out and drip onto the floor. If the top of the spray can were a smooth curve without this lip and indentation, the can would work much better.

Obligated to Configurate - How Ironical



So, it turns out, at least according to www.dictionary.com, that "configurate" actually is a word, but its meaning is essentially indistinguishable from "configure," and it costs one more syllable and two more letters. William Safire could probably give a name to this phenomenon, but it's notable also in the cases of "obligated" versus "obliged" (where the savings is a more impressive 2 syllables for 2 letters), and in that of "ironical" versus "ironic" (again 2 and 1).

2006-12-17

Tempur-Pedic Assvertising


As much as I love my Tempur-Pedic pillow, and as much as I pine for one of their full-size memory foam mattresses, I can't help but make fun of the fact that theirs is surely the only successful international corporate logotype to predominantly feature an ass-crack.

2006-12-11

A Postmodern Primer in Orwellian Prose

Several years ago I undertook to update George Orwell's classic maxims of clear prose, from his 1946 essay Politics and the English Language, to better reflect modern sensibilities.

1. Never use a metaphor, simile, or figure of speech which has been run into the ground.

2. Never employ a polysyllabic construction where a monosyllabic construction will suffice.

3. If it is possible to cut a word out, always be sure to cut that word right out of there.

4. The passive is never to be used when the active is possible.

5. Never use patois, neologisms, or argot if you can think of everyday English equivalents.

6. Any of these heuristics should be disregarded, if, in the course of putting them through their paces, respectively, one is impelled to commit unpardonable stylistic faux pas.

Rudolph the Sh*t-Faced Reindeer

You know Dasher and Dancer and Prancer and Vixen,
Comet and Cupid and Donner and Blitzen.
But do you recall
The most tragic reindeer of all?

Rudolph the sh*t-faced reindeer (Reindeer)
Had a very ruddy nose. (Like a crabapple!)
And if you ever saw it, (saw it)
You would say his drinking shows. (Like Bukowski!)

All of the other reindeer (reindeer)
Call him names behind his back, (Like degenerate!)
So Rudolph the sh*t-faced reindeer, (reindeer)
Crawls inside a fifth of Jack. (As in Daniels!)

Then one hazy Christmas morn,
Santa intervened: (Oh, no, no)
"Rudolph, you have wrecked your life:
You crashed my sleigh and it killed your wife."

Now the reindeer take turns driving (driving)
Rudolph every other day (Even Saturdays!)
To meetings of a 12-step program (Al-Anon!)
At the local YMCA. (Like where Daddy goes!)

2006-12-05

Quack Whore


2006-12-04

The 4-Course Submarine Sandwich

The original idea of the sandwich was to produce a meal which could be consumed tidily without utensils, perhaps while engaged in some other activity. But why sacrifice quality? Why not take the original concept to its logical conclusion and put a 4-course meal on a sandwich? Exploit the spatially linear form of a submarine sandwich to mimic the temporally linear form of a multi-course meal. The sandwich becomes biased along its length, with one end clearly indicated as the starting end, which contains ingredients evocative of a soup course. As you eat along the sandwich, the soup ingredients give way to salad, and then to meat, and finally to dessert. Obviously, planning the dishes to compliment one another is important here, even moreso than in a traditional multi-course meal.